Project Type: Online Streaming Platform
Role: IT Project Manager & Lead Product Strategist
Tools Used: Slack, Figma, Google workspace
Methodology: Agile (Scrum + Kanban hybrid)

Problem Statement

The traditional streaming model locks users into monthly or annual subscriptions, often charging for content they may never watch. Many viewers, especially in emerging markets or casual watch segments, prefer pay-as-you-go access or smaller micro-subscription options.

This creates a major accessibility gap:

• Users can’t justify full subscriptions for occasional viewing

• Movie lovers want flexibility without long-term commitment

• Content creators lose revenue from under-engaged users

Optimalvid was built to close this gap — offering flexible payment options, intuitive discovery, and global access to top-tier films without subscription friction.

Vission

The vision for Optimalvid was to change the way people access and enjoy video content online.
We set out to create a streaming platform where users aren't locked into rigid monthly subscriptions. Instead, Optimalvid gives them the freedom to pay only for what they want to watch. This model supports both casual viewers and movie lovers by offering choice, flexibility, and affordability, making premium content accessible to a wider audience, especially in markets where traditional subscription models are limiting.

User-Centric Design

From the very start, Optimalvid was built around the user's needs, habits, and frustrations with current platforms.
We focused on making the interface intuitive and easy to navigate, with minimal steps between discovering content and watching it. Micro-interactions, fast load times, and responsive layouts ensured a seamless experience across mobile and desktop. User feedback was gathered early through wireframes and prototypes, and we adjusted flows based on real viewer behavior resulting in a clean, frustration-free environment where users could quickly explore, preview, and purchase content without pressure or confusion.

Project Goals

Develop an intuitive, scalable streaming platform

• Integrate mini-payment options: pay-per-movie or short-term access (e.g., 24hr rental, weekend bundles)

• Allow for account creation without mandatory subscription

• Design a responsive, mobile-first UI

• Empower indie creators with backend access to upload & monetize content

• Use a recommendation engine for smart content discovery

Agile Methodologies Used

• Scrum Framework: sprint planning, and retrospectives

• Kanban System: Visual task tracking

• User Story Mapping: To define MVP and prioritize features

• Continuous Feedback Loop: Through user testing and internal QA cycles

• Definition of Ready / Done: Ensured clarity and delivery standards for dev and design teams

Conclusion

Optimalvid is more than just a streaming platform - it’s a vision for inclusive, flexible content access. This project demonstrates my ability to lead complex, tech-driven products that solve real-world problems. From shaping strategy to facilitating agile execution, my role showcases the kind of versatile leadership that drives innovation in today’s global digital market.